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Web Promotion & SEO
SEO is not difficult but not easy either, there are some strict rules that you need to follow to rank well on the Search Engines. Many people say MSN is the easiest SE to rank for then comes Yahoo! and finally Google. The problem with google is that it values old pages too much, you can have a new very informative website but you will probably not be in the top 10 for your main keyword if it is a very competitive one.
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Getting link partners is the most difficult and time consuming part in your link building campaign. Most websites will not be very keen to exchange link if they are in the top 10 and you are not. Here also you need to look for websites that are most relevant to yours, let's say you have a web design website, it is ok to exchange link with templates or SEO related websites that is any websites that are related to web development. Search engines values 3 way links exchange more, e.g. I link to site B from site A and Site C links to Site A. So better go for it when you get the opportunity.
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