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Software
Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one. Most of the time, cross selling is a natural process, involving a simple operation: telling customers about your products. In software marketing, the publisher needs to establish which software product can be correlated with another one and be sold together as a package deal. Both the selection and the price can be based on several customer and product criteria, which should be set up before deciding on using the cross selling technique.
These bundles may be added to the online shopping cart or advertised as a special software promotion on the site
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Offer a range of prices: low cost items may be considered impulse buys, but the clients may also purchase higher priced items that fit their needs.
The most important aspect in cross selling is customer satisfaction with the first software product they purchase, alongside with price and how well additional products fit their needs. In order for cross selling to work, the focus should be on the customer, not on pushing a certain software program. Before talking about additional products or services, the customer's problems must be solved. Also, the customer needs to know how useful is the product you're trying to sell in the first place.
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