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Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines.
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.
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Link popularity is a form of "social bookmarking". Think about it, a link is akin to a "vote" from the source. Just like in the real world, a vote from a source that is known to be trusted and respected in a specific industry carries more weight and contains more social clout, so does a link from a credible online source. Web links are seen as a recommendation or a website endorsement. If the endorsements are from established respected sources in a specific sector, the link is weighed heavier than an unrelated link or links from a source that is not yet established.
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