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More often than not, online customers appreciate honesty. If you are running out of a particular product, tell your customers right away so they won’t expect for it. Just imagine what your customers will feel if they go on the usual procedure of adding the product to their online cart only to find out that the product is out of stock? This could be a reason enough for your customers to be annoyed and purchase from your competitor instead.
Even when it comes to pricing, be very honest with your customers. Avoid the idea of hiding additional charges – like shipment charges. Tell your visitors right away if the price is inclusive or not of shipment charge and other additional costs. It can be frustrating enough to have budget your money then later on find out you still need to pay for additional costs, right?
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Online shoppers and users are usually the busy ones. Don’t waste their time by letting them fill up too many boxes just to be able to purchase your product or service. To ensure they will purchase from your site, ask only for the most relevant information. If they see that they need to fill up pages of forms, they might just leave your site and transfer to other sites where less information is required.
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